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We look for small businesses with unique products or processes that we then license into new markets.

Village Capital _ Working Proposal

1. VIRAL Feedback

Request: VIRAL is a tool for owners to articulate the milestones they need to hit at each stage of enterprise growth, and link these to the appropriate funding opportunities that can take them to the next level. VilCap requests feedback on the accuracy and effort to make this tool less VC-centric.

Next Steps: Nathaly has provided VIRAL framework to Spencer.
Delivery: First week of January
Cost: $0

2. Advise Curriculum Flow

Request: Provide feedback on how to best shape the flow of the curriculum (how one session/activity should flow to the next) and on deliverables and outcomes we would like founders to walk away with.

Next Steps: Nathaly will provide curriculum in early January
Delivery: 2-weeks after receipt
Cost: $0

3. Develop Growth Strategy Curriculum

VilCap is keen to include more hands-on guidance and support in programs that help founders to better understand, define and iterate on their growth strategy, which would set them up to think about their capital strategy.

Request: Create tangible materials and exercises for growth strategy aligned with VilCap's program and audience outcomes.

Next Steps: Establish scope for vendor agreement.Delivery: By the end of Q1 2026Cost: Dependent on Scope (see below)

The Special Sauce: Customer Formulas

Over the past decade, I've worked with hundreds of startups around the globe and collected their tactics for winning the market.Today, I've turned these tactics into 30+ unconventional exercises to help early-stage entrepreneurs challenge their own go-to-market strategy and then bet-small on inspired ideas.Customer Formulas are intentionally silly and designed for peer-based learning -- because when we stop trying to aim at the problem and start laughing together, we arrive at stronger ideas.

Example Vendor Scope

1. Curriculum Design
I work closely with your team to understand the objectives of your program and then curate a sequence of Customer Formula exercises to match your curriculum flow, audience, and outcomes.

  • Digital + Print-ready formats (+ spiral-bound option)

  • Iteration and instruction support

  • Access to the complete Customer Formula library

  • VilCap Branded (optional cost)

Cost: Discuss Q1 delivery + support scope.

Dell, Startup Colorado, University of Texas, University of Virginia, The College Board, Three Day Startup, SXSW, Lean In, MetLife, General Assembly, and many more.

"A refreshing change in thinking. I felt like I was in control again."
★★★★★ -- Vijay S.

"Basically career cheat codes."
★★★★★ -- Chris F.

"Getting a clear strategy for my next steps made me feel unstoppable."
★★★★★ -- Monica S.